APA Style

Cravens, David W.. (2009). Strategic marketing 9 Ed . : McGraw Hill.

Chicago Style

Cravens, David W.. Strategic marketing 9 Ed. : McGraw Hill, 2009. .

MLA Style

Cravens, David W.. Strategic marketing 9 Ed. : McGraw Hill, 2009. .

Turabian Style

Cravens, David W.. Strategic marketing 9 Ed. : McGraw Hill, 2009. .