APA Style
Cravens, David W., Lamb, Charles W., Crittenden, Victoria Lynn.. (1999).
Strategic marketing management cases (6th ed.).
Boston:
Irwin/McGraw-Hill,.
Chicago Style
Cravens, David W., Lamb, Charles W., Crittenden, Victoria Lynn..
Strategic marketing management cases.
6th ed.
Boston:
Irwin/McGraw-Hill,,
1999.
Text.
MLA Style
Cravens, David W., Lamb, Charles W., Crittenden, Victoria Lynn..
Strategic marketing management cases.
6th ed.
Boston:
Irwin/McGraw-Hill,,
1999.
Text.
Turabian Style
Cravens, David W., Lamb, Charles W., Crittenden, Victoria Lynn..
Strategic marketing management cases.
6th ed.
Boston:
Irwin/McGraw-Hill,,
1999.
Print.