APA Style

Perreault, William D, McCarthy, E. Jerome. (2002). Applications in basic marketing: clippings from the popular business press . New York: McGraw-Hill/Irwin.

Chicago Style

Perreault, William D, McCarthy, E. Jerome. Applications in basic marketing: clippings from the popular business press. New York: McGraw-Hill/Irwin, 2002. Text.

MLA Style

Perreault, William D, McCarthy, E. Jerome. Applications in basic marketing: clippings from the popular business press. New York: McGraw-Hill/Irwin, 2002. Text.

Turabian Style

Perreault, William D, McCarthy, E. Jerome. Applications in basic marketing: clippings from the popular business press. New York: McGraw-Hill/Irwin, 2002. Print.