APA Style

Belch, George E., Belch, Michael A.. (2001). Advertising and promotion :an integrated marketing communications perspective (5th ed.). Boston, Mass: Irwin/McGraw-Hill.

Chicago Style

Belch, George E., Belch, Michael A.. Advertising and promotion :an integrated marketing communications perspective. 5th ed. Boston, Mass: Irwin/McGraw-Hill, 2001. Text.

MLA Style

Belch, George E., Belch, Michael A.. Advertising and promotion :an integrated marketing communications perspective. 5th ed. Boston, Mass: Irwin/McGraw-Hill, 2001. Text.

Turabian Style

Belch, George E., Belch, Michael A.. Advertising and promotion :an integrated marketing communications perspective. 5th ed. Boston, Mass: Irwin/McGraw-Hill, 2001. Print.