APA Style

Lamb, Charles W; Joseph F Hair; Carl McDaniel. (2002). Principle of Marketing . : .

Chicago Style

Lamb, Charles W; Joseph F Hair; Carl McDaniel. Principle of Marketing. : , 2002. .

MLA Style

Lamb, Charles W; Joseph F Hair; Carl McDaniel. Principle of Marketing. : , 2002. .

Turabian Style

Lamb, Charles W; Joseph F Hair; Carl McDaniel. Principle of Marketing. : , 2002. .