- Bagozzi, Richard P - Bagozzi/Rosa/Celly/Coronel - Boyd, Walker - Cravens - Cravens Hill Wordruff - Cravens, Hills, Woodruff - Cust.Editor Univ Oklahuma - Czinkota - Czinkota, Michael R. - Dickson, Peter R. - Douglas J. Dalrymple and Leonard J. Parsons - Guiltinan, Jeseph P - Harper W. Boyd, Walker,Mullins, Larreche - J Paul Peter - J. Paul Peter/ James H. Donnely, Jr. - Joseph P. Guiltinan and Gordon W. Paul - Kotler - Kotler, Keller - Kotler,Pilip; Keller, Kevin Lane - Marshall, Greg W; Johnston, Mark W - Peter, Paul - Philip Khotler, Kevin Lane Keller - Philip Kothler - Philip Kotler - Philip Kotler, Kevin Lane Keller - Philip Kotler; Swee Hoon Ang; Siew Meng Leong;Tan - Philip Kotler/ Kevin Lane Keller
- Alan M Rugman - Alan M.Rugman - Ball, Donald A. - Ball, McCulloch - Charles W. L. Hill - Charles W.L. Hill - Charles WL Hill - Czinkota - Donald A.Ball - George M.Taoka, Don R.Beeman - Griffin, Ricky W - John D Daniel Lee H Radebaugh - John D Daniels - John D. Daniels and Lee H. Radebaugh - Michael H Moffet - Michael R. Czinkota; Ronkainen; Moffett - Padjadjaran University - Ricky W. Griffin, Michael W. Pustay
- Czinkota - Johny K. Johansson - Keegan, Warren J. - Michael R Ceinkota - Warren J Keegan - Warren J. Keegan - Warren J. keegan and Mark C. Green
