- David L. Loudon & Albert J. Della Bitta - Deli Hawkisns - Engel, James F. - Hawkins, Del I - Hawkins,Roger J.Best,Kenneth A. Coney - J Paul Peter - John C. Mowen & Michael Minor - Leon G Schiffman - Leon G Schitt - Leon G. Schiffman and Leslie Lazar Kanuk - Martin Evans,Ahmad Jamal and Gordon Foxall - Michael R. Solomon - Schiffman, Leon G. - Solomon, Michael R. - Wells, William D. - William D.Wells/David Prensky - William L. Wilkie
- Bagozzi, Richard P - Bagozzi/Rosa/Celly/Coronel - Boyd, Walker - Cravens - Cravens Hill Wordruff - Cravens, Hills, Woodruff - Cust.Editor Univ Oklahuma - Czinkota - Czinkota, Michael R. - Dickson, Peter R. - Douglas J. Dalrymple and Leonard J. Parsons - Guiltinan, Jeseph P - Harper W. Boyd, Walker,Mullins, Larreche - J Paul Peter - J. Paul Peter/ James H. Donnely, Jr. - Joseph P. Guiltinan and Gordon W. Paul - Kotler - Kotler, Keller - Kotler,Pilip; Keller, Kevin Lane - Marshall, Greg W; Johnston, Mark W - Peter, Paul - Philip Khotler, Kevin Lane Keller - Philip Kothler - Philip Kotler - Philip Kotler, Kevin Lane Keller - Philip Kotler; Swee Hoon Ang; Siew Meng Leong;Tan - Philip Kotler/ Kevin Lane Keller
