APA Style
Engel, James F.. (1994).
Promotional strategy : managing the marketing communications process .
:
Irwin.
Chicago Style
Engel, James F..
Promotional strategy : managing the marketing communications process.
:
Irwin,
1994.
.
MLA Style
Engel, James F..
Promotional strategy : managing the marketing communications process.
:
Irwin,
1994.
.
Turabian Style
Engel, James F..
Promotional strategy : managing the marketing communications process.
:
Irwin,
1994.
.