APA Style

Buell,Victor,P. (1970). Handbook of Modern Marketing . : McGraw-Hill Book Company.

Chicago Style

Buell,Victor,P. Handbook of Modern Marketing. : McGraw-Hill Book Company, 1970. Text.

MLA Style

Buell,Victor,P. Handbook of Modern Marketing. : McGraw-Hill Book Company, 1970. Text.

Turabian Style

Buell,Victor,P. Handbook of Modern Marketing. : McGraw-Hill Book Company, 1970. Print.