APA Style

Kotler, Philip. (2004). Principles of marketing, 10e . : Prentice Hall.

Chicago Style

Kotler, Philip. Principles of marketing, 10e. : Prentice Hall, 2004. .

MLA Style

Kotler, Philip. Principles of marketing, 10e. : Prentice Hall, 2004. .

Turabian Style

Kotler, Philip. Principles of marketing, 10e. : Prentice Hall, 2004. .