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Manuscript  

PENGARUH GENERASI USIA DOKTER GIGI TERHADAP PERTIMBANGAN DALAM PEMBELIAN PRODUK BAHAN TAMBAL GIGI DI KOTA BANDUNG

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• Code	CallNo	Lokasi	Ketersediaan
  ITMKG1 - 181	181 620.118 Har P	Jatinangor (ITMKG)	Tersedia namun tidak untuk dipinjamkan - No Loan

• Perpustakaan	Fakultas Kedokteran Gigi
  Judul Seri	-
  No. Panggil	620.118 Har P
  Penerbit	FKG Unpad : FKG UNPAD JATINANGOR., 2022
  Deskripsi Fisik	-
  Bahasa	Indonesia
  ISBN/ISSN	160110180064
  Klasifikasi	620.118
  Tipe Isi	-
  Tipe Media	-
  Tipe Pembawa	-
  Edisi	-
  Subyek	Produk Bahan Tambal Generasi Usia Dokter Gigi Pertimbangan Pembelian
  Info Detil Spesifik	-
  Pernyataan Tanggungjawab	Andrian Jonathan Harlinton (Author)

• Introduction: Dentists as users and buyers of filling material products certainly have various considerations in choosing filling material products that will be used in treating patients. There are several considerations that are considered by dentists when selecting and purchasing a filling material product, including clinical considerations, financial considerations, and other considerations. These considerations can be influenced by the generation of age the dentist comes from, because each age generation has different historical experiences and the pace of development of science and technology. The purpose of this study was to compare the different considerations of dentists in buying a filling material product based on the generation of age they come from (Baby Boomers, Generation X, and Millennials). Method: This type of research is a descriptive study using an online questionnaire containing 10 Likert scale questions, the number of respondents who responded was 315 dentists. Result: this research showed that quality consideration was the most important consideration in the 3 age generation groups with an average Likert score of 4.83 out of 5, and product packaging consideration was the least important consideration with an average Likert score of 2.97 out of 5. Discussion: There is a high difference in Likert scores on financial considerations (which include product prices and discounts) between generations, which Generation X and Millennials have relatively higher likert scores on both considerations. Conclusion: from this research we can conclude that age generation of dentists is proven to influence dentist's considerations in choosing dental filling material products. Keywords: Tooth Filling Material Products, Dentist’s Age Generation, Considerations in Purchasing

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