APA Style
Keller, Kevin Lane, Kotler, Philip. (2006).
Marketing management 12e (12th ed).
Upper Saddle River, New Jersey:
Pearson Prentice Hall.
Chicago Style
Keller, Kevin Lane, Kotler, Philip.
Marketing management 12e.
12th ed
Upper Saddle River, New Jersey:
Pearson Prentice Hall,
2006.
Text.
MLA Style
Keller, Kevin Lane, Kotler, Philip.
Marketing management 12e.
12th ed
Upper Saddle River, New Jersey:
Pearson Prentice Hall,
2006.
Text.
Turabian Style
Keller, Kevin Lane, Kotler, Philip.
Marketing management 12e.
12th ed
Upper Saddle River, New Jersey:
Pearson Prentice Hall,
2006.
Print.